This is how Ruf Lanz humorously tackles the indiscretion affair for Tilsiter
«Fewer holes than the Federal Palace»: As part of the new campaign, Ruf Lanz takes a lighthearted look at the current scandal at the Federal Palace on behalf of Tilsiter Switzerland.
Tilsiter is the Swiss cheese from eastern Switzerland that has been produced naturally in family cheese dairies for 130 years. To get the brand on everyone's lips, Tilsiter Switzerland launched a pointed campaign in January with its new lead agency Ruf Lanz: The Tilsiter Wisdoms (advertisingweek.ch reported). These take the centuries-old tradition of rhymed peasant wisdom and transfer it freshly, cheekily and cheerfully into the present day.
Part of the new strategy are tongue-in-cheek allusions to current events and topics. And there are quite a few of them at the moment: Over the weekend, for example, Tilsiter took up the challenge of the "Sonntagsblick" and on social media. Indiscretion affair in the Federal Parliament. The message: the delicate semi-hard cheese has far fewer holes than the Bundeshaus.
Responsible at SO Tilsiter Switzerland: Sibylle Marti (President & Strategic Marketing), Urs Hänni (Managing Director), Claudia Moya (Marketing & Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Isabelle Hauser, Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Kevin Meier (Consulting Assistance).
