Supplement becomes a campaign

 
Automobil Zogg Kettiger Gasser has designed an extensive supplement for Fiat Professional, which can be found in this week's Blick and Le Matin on Thursday. However, the agency did not just create a "banal supplement", but expanded the promotion into a real campaign. Radio spots will be placed the day before and on the day of the supplement. And a strip advertisement on the front of the newspapers also draws attention to the inserts "so that they are not carelessly thrown away", as Max Winiger at Zogg Kettiger Gasser hopes. The insert was designed exclusively for Switzerland.