Republica positions Rugenbräu at the first festival of the year
With "Touch The Mountains", the first open air of the lush Swiss open air season takes place in Interlaken every January 1. With the support of the Bernese agency Republica, the family-owned brewery Rugenbräu has positioned itself at the festival as the "Official Fun Maker".
Sponsoring was yesterday. Today, it's a matter of making one's commitment and involvement tangible and palpable to such an extent that the audience also grants the performing brands the hoped-for "street credibility.
Without further ado, Republica created a spot for Rugenbräu that makes it clear on the festival screens and via the brewery's social media channels: Rugenbräu is the down-to-earth and humor-infused beer from here. A brand that proudly represents its origins, and a beer that conveys its mission at "Touch The Mountains" in a tongue-in-cheek and blunt manner: Offer moments of pleasure - and give fun with it.
Responsible at Rugenbräu: Remo Kobluk (Managing Director), Claudia Santiago (Product Management). Responsible agency: Republica (creation and production). Actors: John Dullin.
