Vitamin 2 strengthens the strategy team

Vitamin 2 positions itself as an agency for creative communication solutions that touch people and create impact for brands. "For this to succeed in an increasingly volatile and ambiguous world, companies must approach their complex challenges as farsightedly as they do creatively," says Fabian Bucher. "And find solutions that charge their brands with values that are deeply rooted in the organization - and make them an authentic experience both internally and externally."

Because this applies to clients as well as agencies, Vitamin 2 is expanding its own strategy competence. In January, Fabian Bucher joined the team and took over the management of strategy together with Samuel Güttinger. He also completes the new management team.

Bucher is considered an experienced expert in customer insights, brand strategy, employer and behavioral branding. The 43-year-old from Ausserrhoden studied at the University of St.Gallen and worked in management consulting and for more than eight years as senior consultant, head of strategy and member of the executive board at Ammarkt. He also ran his own strategy agency Bucher-Sigrist for five years.

According to the agency's statement, Fabian Bucher and Samuel Güttinger would complement each other perfectly. "Thanks to our different strategic expertise, we can serve clients holistically. And with our constructive-critical thinking, provide new perspectives for effective strategies," says Samuel Güttinger, strategist and executive board member at Vitamin 2.