Complecta expands its involvement in the virtual world

Since June, the St. Gallen communications agency Complecta has been exploring the marketing and communications potential of the virtual world Second Life (see ). After a short time, Complecta was able to draw on a network of various Swiss Second Life entrepreneurs, and the blog is also enjoying a growing readership, according to a press release, adding that the blog and the good network were the decisive factors for expanding the company's involvement in the virtual world. The new form of public relations consists primarily of arousing interest in the virtual platform in the real world, Grob explains in the press release. The press release goes on to say that while the initial orders were smaller, Complecta's clientele now includes renowned companies such as the Winterthur media agency Konnex and the Finance Forum Zurich.
The agency's virtual office is currently under construction. The PR agency will soon be officially opened in Second Life.