SFLB: From the Hey Easy Man to the Powermum Family

 In new subjects, Spillmann/Felser/Leo Burnett show that IP Multimedia even catches the most special species among the target groups. For example, the "where-is-the-hook-man", a good-looking man in his mid-30s who must have a hook somewhere else due to his good looks and good earnings. Or the "hey-easy-man", who doesn't say much more than "hey, easy man!" and whose stature is unknown due to his wide clothing. Or the "remote control dictator" who, after ruling her own family, is now planning world domination. The subjects can now be seen in the advertising press. On Energy Zurich, you can hear the essays about the different species - for example, the "female panic single", the "where-is-the-hook-man" and the "power-mum family".
Responsible at IP Multimedia:
Marcel Bosshard, Tanja Kretz, Franca Mathes Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Peter Brönnimann (Creative Direction), Diana Rossi (Text), Annika Ramer (Art Direction), Bettina Sorg (Art Buying), Andrea Staub/Sarah Laukemann (Consulting); Jingle Jungle (Production Radio Spots); Oliver Lang (Photography), Werner Bauman (Styling).