Swiss family builds on mainland

The Schweizer Familie has been presenting itself to the public with a completely revamped image since the end of September. Schweizer Familie not only recently revamped the layout of the magazine, but also its advertising presence. The image campaign, designed by Zurich-based communications agency Festland, shows readers pointing out their favorite topic using letters from the new Schweizer Familie lettering. Schweizer Familie" is thus positioning itself as a magazine for the whole family. Based on the claim "Interesting from A to Z", Festland also developed filler advertisements for the publisher's own titles, as well as other subscription-generating measures in the print and online areas.