IP Germany continues to grant agencies discounts

 After Seven-One Media in Germany presented a new offer structure, IP Deutschland is now also presenting its future model (see ). According to Horizont.net, IP Deutschland, marketer of channels such as RTL, Vox and n-tv, now differentiates between direct and agency customers. If the customer concludes a contract directly with IP for the advertising booking, all discounts achieved go directly to the customer. If the agency is the contractual partner, it benefits first. For example, they can earn discounts by pooling budgets. IP leaves it up to the agencies to arrange the distribution with the advertising companies themselves. However, the previous price list discounts and retroactive discounts will no longer apply. With the new price and discount models, the marketers are responding to the requirements of the Cartel Office.