More sense, less gin: Gestalten drums for Dry January
With a headline campaign and a variety of social media activities, Gestalten is once again supporting the Dry January Challenge this year, which encourages people to abstain from alcohol for a month.
Abstain from alcohol for a month, right at the beginning of the year. This is what the Dry January movement is all about, with a growing number of followers worldwide. For many people, however, the idea is not that easy, and they fear that they will have to give up fun when they give up alcohol. But that's not the case! Gestalten is now demonstrating this with a new campaign for the Challenge, which is intended to inspire even more followers for the movement. In addition to numerous campaigns, including on social media, by e-mail and with merchandising, an information event was held before the turn of the year at Zurich's Cabaret Voltaire with the first "Dry Night". The Challenge was toasted with non-alcoholic cocktails. Experts from various fields discussed - also with the audience - aspects of alcohol consumption, and took a close look at reactions and consequences of abstaining from alcohol.
