Rome bans shock campaign against anorexia nervosa
In Italy, photographer Oliviero Toscani's shock advertising campaign to combat anorexia has been halted. The Advertising Regulatory Authority issued this order, even though the «No Anoressia» campaign is supported by the Ministry of Health.
The "No Anoressia" campaign, which is supported by the Ministry of Health, shows pictures of French model Isabelle Caro, who has suffered from anorexia for 15 years and weighs just 31 kilos. The posters, in which the red-haired anorexic looks naked and lost in the camera, are to be removed, the Italian advertising control authority has decided, according to an SDA report. Toscani's pictures may no longer be printed in newspapers and magazines, and the authority justified its decision by stating that Toscani's photos contradict Article 10 of the Code of Self-Discipline for Advertising. This article stipulates that advertising must "respect the dignity of the human person in all its forms and expressions".
The president of the authority, Giorgio Floridia, is of the opinion that the image is shocking, especially for the sick, and that Isabelle Caro is being exploited for commercial purposes. Toscani complained about censorship.
The president of the authority, Giorgio Floridia, is of the opinion that the image is shocking, especially for the sick, and that Isabelle Caro is being exploited for commercial purposes. Toscani complained about censorship.
