Lumina Health gets a major re-branding effort
A lot is changing in healthcare - the importance of strategic healthcare brands is increasing. Lumina Health is therefore making itself fit for the future.
The understanding of what health means has changed radically in recent years. On a personal level, health no longer only encompasses the absence of illness, but also the ongoing examination of performance and physical and mental well-being. At the societal and economic level, new challenges such as security of supply, digitalization and cost pressure are pressing. In this context, the importance of strategic healthcare brands is constantly increasing, because standing still here means taking a step backwards.
Lumina Health therefore decided on a comprehensive re-branding with the expansion of its team and offerings. The agency has been combining consulting, marketing and digital solutions since 2006. Vision and values are to be authentically experienced throughout the entire customer journey on all channels. In this way, healthcare brands generate the necessary trust to simplify the demanding decisions that customers, patients, referring physicians and political decision-makers are confronted with today.
"Illness is something immensely personal. Healthcare is not a 'business'. It is about the most important human need for well-being of body and mind. That's why being close to our customers and having a deep understanding of their stakeholders is absolutely central to us," says Lumina Health founder and CEO Tarja Zingg.
The re-branding includes a new digital presence and the new Healthcare Marketing Inisghts newsletter published 3 times a year.
