Leone Ming realizes Liechtensteiner Brauhaus brand
The Schaan-based agency Leone Ming has launched the Liechtensteiner Brauhaus brand and will also handle all other marketing activities for the new beer.
After a dry spell of almost 100 years, Liechtenstein once again has its own beer: Liechtensteiner Brauhaus. The brand was created by the Schaan-based agency Leone Ming, which aims to introduce the beer and position it sustainably on the market. The slogan "One country. One beer." is the program, according to the press release on Monday. It portrays the image of a regionally anchored, unique and independent beer of high quality and unmistakable character. Leone Ming implemented the visual concept, beer labels, packaging design, the F12 poster campaign, advertisements, POS materials, giveaways and PR activities. Liechtensteiner Brauhaus beer will be available to drink from December 1, 2007, under the responsibility of Liechtensteiner Brauhaus:
Bruno Gütensperger (owner).
Responsible at Leone Ming: Leone Ming (concept, CD), Christine Böhmwalder (design, AD), Michael Walser (graphics), Katharina Hefti (graphics), Kathrin Konzett (project management).
