Google holds a quasi-monopoly on search engine advertising

 
While the competition in other countries has good double-digit market shares, Google has a quasi-monopoly position in online search engine advertising in Switzerland with a market share of 95%. The internet giant earns around CHF 47.5 million a year from this. As Cash Daily reports, Swiss companies spend around CHF 50 million a year on advertising on search engine portals. The total size of the Swiss online advertising market is estimated at CHF 100 million, while online advertising currently only accounts for around 1.2 percent of total advertising expenditure in Switzerland.