Euro RSCG launches new umbrella campaign for Sonntagsblick

 The message is clear: Sonntagsblick has a little more to offer than its competitors in all respects. At least that's what the new umbrella campaign from Euro RSCG Zurich aims to convey. The creatives have implemented the advertising message with reportage images that are as emotional as possible, each with humorous allusions to the various subject areas covered by the newspaper. Sonntagsblick, which has had a refreshed layout and a different focus since last Sunday, is now being advertised on billboards throughout German-speaking Switzerland as well as in newspapers and magazines: Thomas Passen, Publishing Director, Marc Walder, Editorial Director Newspapers, Corina E. Schneider, Head of Communications, Marie-Eve Aegerter, Communications Consultant Responsible at EURO RSCG Zurich: Frank Bodin (overall responsibility), Claude Catsky and Jürg Aemmer (Creative Directors), Barbara Strahm (Art Director), Samuel Huber (Graphics), Claude Catsky (Text/Concept), Tom Hubli (Consulting), Maya Iseli (Art Buying).