Studio Thom Pfister for Teo Jakob: With flowing forms into the new year

The Teo Jakob furniture store is a Swiss institution with locations in Bern, Zurich, Geneva and Winterthur - and has creative people design a new motif every year. This time responsible: Studio Thom Pfister from Bern.

The Teo Jakob furniture store describes itself as a "Swiss reference for furnishings and interior design". At four locations in Switzerland - Bern, Zurich, Geneva and Winterthur - as well as online, the company sells designer furniture, but also helps with the planning of private or office spaces. It is obvious that Teo Jakob has a high affinity for aesthetics - which is reflected, among other things, in an annually changing subject. This time, the Bernese studio Thom Pfister was responsible for the same and relied on flowing forms (or, in the original title: "Liquid Shapes").

Thus "a solemn, approachable and playful implementation has been created, which reflects the joy and attitude to design of Teo Jakob. The different shapes and colors, which flow into each other, express a common whole and yet are independent, form a harmonious overall picture," according to a statement by Thom Pfister.


Responsible at teo jakob: Simon Flückiger (Executive Board, CEO), Sophie Tran (Head of Marketing & E-Shop). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Ursula Rytz (Consulting), Laura Capponi (Brand Consultant).

 

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