Illegal sponsor advertising with founding year
The luxury watchmaker Montres Breguet is not allowed to use the phrase «Depuis 1775» in its TV sponsorships, as reported by the SDA. According to the Federal Administrative Court, this part of the logo violates the legal ban on advertising in TV sponsorships.
The luxury watch company Montres Breguet may not appear on TV sponsorship with the addition "Depuis 1775", as reported by SDA. According to the Federal Administrative Court, this part of the logo violates the legal ban on advertising for TV sponsorship. This confirms a ruling by the Federal Office of Communications (Bakom).
The Swatch subsidiary from L'Abbaye in the canton of Vaud has already appeared several times as a sponsor of the TV broadcast of the "Concours de musique de Genève". On each occasion, it was identified with the Montres Breguet - Depuis 1775 logo. In 2006, the company also wanted to sponsor the broadcast of the "Finale Piano" on TSR 2. However, the SRG subsidiary Publisuisse rejected the sponsorship nomination. Bakom later confirmed Publisuisse's view that the addition violated the legal ban on advertising for TV sponsorship.
According to SDA, the company lodged an appeal with the Federal Administrative Court, but this was rejected. The decision can now be appealed to the Federal Supreme Court.
The Swatch subsidiary from L'Abbaye in the canton of Vaud has already appeared several times as a sponsor of the TV broadcast of the "Concours de musique de Genève". On each occasion, it was identified with the Montres Breguet - Depuis 1775 logo. In 2006, the company also wanted to sponsor the broadcast of the "Finale Piano" on TSR 2. However, the SRG subsidiary Publisuisse rejected the sponsorship nomination. Bakom later confirmed Publisuisse's view that the addition violated the legal ban on advertising for TV sponsorship.
According to SDA, the company lodged an appeal with the Federal Administrative Court, but this was rejected. The decision can now be appealed to the Federal Supreme Court.
