Ammarkt for Shopping Arena St. Gallen: Something for everyone to fall in love with
Ammarkt is launching a new campaign for the St. Gallen shopping center at the start of the year. According to the campaign, the shopping center is a real «place to be.».
Shopping and adventure opportunities have made the Shopping Arena in St. Gallen the leisure destination for an entire region and one of the most successful shopping centers in Switzerland for almost 15 years. With the campaign launched at the beginning of the year, the Ammarkt agency gets to the heart of the matter: there is something for everyone to fall in love with here. This message is illustrated by six stories full of emotion: Snapshots that you can immediately put yourself in. The campaign subjects show in a humorously exaggerated way how different and personal such "love moments" can be experienced by everyone in the shopping arena.
Drop-in symbol as a point of interest
The Shopping Arena carries the symbol for "location" or "point of interest" in its logo: the drop pin. This has now been prominently displayed. With the staging of the shape, the Shopping Arena reflects its diverse range of stores and services. And
is also profiling itself as the "place to be" in the region: from everyday necessities to delicious snacks and fashionable eye-catchers - the markings on the map show people the way.
Both the image campaign and the drop-pin subjects are already being circulated via various OOH measures in the region as well as via the company's own online channels and directly on site in the shopping arena. Further measures and implementations are already planned for a later date.
Responsible at Shopping Arena: Marc Schäfer (Center Manager), Fabienne Diez (Head of Marketing). Responsible at Ammarkt: Tom Bosson (CD), Vanessa Niklaus, Peter Heim (AD), Enkhjin Ganbat, Noé Grauso, Gian Anton Enzler (graphics), Benji Vegezzi (text), Reyhan Maltese, Manuela Lupi (DTP), Alessandro Romero (social media), Patrizia Galassi-Mazzucchelli (MD), Ramona Cavelti (consulting). Photography: Markus Müller @Visualeyes International, Visualeyes (production), Jennifer Tschugmell (styling).
