Tele2 wants to launch an offensive in mobile communications
Tele2 does not intend to invest in unbundling the last mile from the Swisscom telephone exchange to the subscriber's connection. As a result, the company is shifting its focus from landline services to mobile communications.
Tele2 does not want to invest in unbundling the last mile from the Swisscom telephone exchange to the home connection. The company is therefore shifting its focus from the fixed network to mobile telephony. The new Tele2 Switzerland CEO Mats Tilly told SDA on Tuesday. In the long term, Tele2 is aiming for a market share of 15 percent. But there is still a long way to go: the Swedish company does not yet have 100,000 cell phone customers, as reported by SDA. In order to increase its market share, Tele2 is introducing standardized
call rates of 19 centimes per minute for new customers. This is the lowest standard rate in Switzerland for all Swiss networks, Head of Sales and Marketing Christian Bärlocher told SDA. However, short calls are not as cheap as they seem at first glance. The reason is that Tele2 also charges an additional call set-up fee of 19 centimes. This means that a one-minute call costs 38 centimes and a two-minute call 57 centimes. Only from the third minute onwards is it cheaper than with the prepaid competition.
As part of the offensive, Tele2 wants to expand its own network, which
has so far concentrated on the five cities of Zurich, Basel, Bern, Geneva and Lausanne. The aim is to cover 60 percent of the population, Tilly told SDA. To date, the company has secured cell phone coverage throughout Switzerland by sharing the Sunrise network.
call rates of 19 centimes per minute for new customers. This is the lowest standard rate in Switzerland for all Swiss networks, Head of Sales and Marketing Christian Bärlocher told SDA. However, short calls are not as cheap as they seem at first glance. The reason is that Tele2 also charges an additional call set-up fee of 19 centimes. This means that a one-minute call costs 38 centimes and a two-minute call 57 centimes. Only from the third minute onwards is it cheaper than with the prepaid competition.
As part of the offensive, Tele2 wants to expand its own network, which
has so far concentrated on the five cities of Zurich, Basel, Bern, Geneva and Lausanne. The aim is to cover 60 percent of the population, Tilly told SDA. To date, the company has secured cell phone coverage throughout Switzerland by sharing the Sunrise network.
