Last but not least: Sunrise - simply copied
The new communications campaign for Sunrise Switzerland, launched by the Geneva-based agency Rive Gauche, isn't as original as it seems at first glance. A look at the Swisscom archives makes this clear.
The new Sunrise Switzerland communication campaign launched by the Geneva agency Rive Gauche is not as original as it seems at first glance. A look at the Swisscom advertising archive shows: The cute Swisscom boy also tried to communicate with tin cans a few years ago.
Alphonse Garcia, CEO and CCO of Rive Gauche, believes that the Sunrise campaign breaks with the usual codes and conventions in the telecommunications world, as stated in a press release. Similar to the automotive industry, the telecommunications sector is often perceived as complicated and opaque. It therefore gives Sunrise the status of a leader and a positioning that clearly sets it apart from the competition by clearly communicating simplicity and customer proximity.
Although the campaign communicates simplicity, there is no question of breaking conventions. The campaign, realized by the Geneva agency Rive Gauche, is reminiscent of the Swisscom campaign not only visually but also in terms of content, as the Swisscom claim has been "Simply connected" for years.
Alphonse Garcia, CEO and CCO of Rive Gauche, believes that the Sunrise campaign breaks with the usual codes and conventions in the telecommunications world, as stated in a press release. Similar to the automotive industry, the telecommunications sector is often perceived as complicated and opaque. It therefore gives Sunrise the status of a leader and a positioning that clearly sets it apart from the competition by clearly communicating simplicity and customer proximity.
Although the campaign communicates simplicity, there is no question of breaking conventions. The campaign, realized by the Geneva agency Rive Gauche, is reminiscent of the Swisscom campaign not only visually but also in terms of content, as the Swisscom claim has been "Simply connected" for years.
