E-media score points
Gemi According to the Goldbach Electronic Media Index (Gemi), electronic media are increasing advertising pressure with a gain of 6 index points, clearly outpacing the overall media index by 2 points. TV continues its upward trajectory with another record increase of 7 index points to 400 (393).
Gemi
According to the Goldbach Electronic Media Index (Gemi), electronic media are driving up advertising intensity with a gain of 6 index points, clearly outpacing the overall media index by 2 points. TV continues its upward trend with another record increase of 7 index points to 400 (393). Radio posted a gain of 1 index point to 258, and teletext also benefited during the election season with a rise of 6 index points to 138 (132). Overall, the electronic media kicked off the fall with strong growth of 6 index points to 387 (381). The market for all media tracked by Media Focus rose by one index point to 188 (187).Media Focus has fully processed and released the Internet data but notes that further verification is necessary. Additionally, the negative Internet index contradicts the figures from the 2007 mid-year financial report of Adlink, the leading Internet marketing company.
According to the Goldbach Electronic Media Index (Gemi), electronic media are driving up advertising intensity with a gain of 6 index points, clearly outpacing the overall media index by 2 points. TV continues its upward trend with another record increase of 7 index points to 400 (393). Radio posted a gain of 1 index point to 258, and teletext also benefited during the election season with a rise of 6 index points to 138 (132). Overall, the electronic media kicked off the fall with strong growth of 6 index points to 387 (381). The market for all media tracked by Media Focus rose by one index point to 188 (187).Media Focus has fully processed and released the Internet data but notes that further verification is necessary. Additionally, the negative Internet index contradicts the figures from the 2007 mid-year financial report of Adlink, the leading Internet marketing company.
