Robert Erhart becomes Head of Marketing at Telebasel
Telebasel is reshaping its sales department: Robert Erhart will take over as Head of Marketing on January 9, 2023.
Robert Erhart will take over as Head of Marketing at Telebasel on January 9, 2023, and will be responsible for the development and distribution of all advertising and sponsorship offers. Erhart was most recently Head of Marketing at the Swiss Federal Wrestling and Alpine Festival (ESAF) in Pratteln. The 56-year-old from Basel completed a commercial education up to the level of business economist FH and continued his education in the areas of digital marketing and corporate communication. Among other things, he has worked in the beverage industry, built up an event agency and worked for the marketing agency Adcom and the MCH Group.
At Telebasel, Erhart will now take over as head of sales. In addition to managing the sales team under Walter Liechti, this primarily involves developing new advertising and sponsorship offers for TV and online that are geared to customer needs, as well as looking after key account customers. In his role, Erhart is also a member of the Telebasel management team.
