Commercial advertisements in decline despite elections
The volume of commercial advertisements in daily and regional weekly newspapers declined by 7 percent in September. Revenue from job advertisements, however, increased by 4.2 percent, as shown by the latest WEMF statistics.
The volume of commercial advertisements in the daily and regional weekly press fell by 7% in September. Income from job advertisements, on the other hand, increased by 4.2 percent, according to the latest Wemf statistics. Rolf Blum, project manager for advertising statistics at Wemf, told SDA why commercial advertising fell despite the parliamentary elections. One reason could be that September 2007 had one working day less than the same month last year. One working day accounts for around 4 percent of the advertising volume.
In contrast, Wemf recorded an increase of 53.1 percent for the Sunday press. However, in contrast to the previous month, September 2007 had five Sundays, Wemf informed SDA. In addition, the new title Sonntag, which appeared in mid-September, is already included in the statistics. The financial and business press recorded a slight increase in advertisements of 0.8 percent, as did the general press with 4.8 percent. The volume of advertisements in the specialty press fell by 11.6 percent, and 6.8 percent in the trade press.
In contrast, Wemf recorded an increase of 53.1 percent for the Sunday press. However, in contrast to the previous month, September 2007 had five Sundays, Wemf informed SDA. In addition, the new title Sonntag, which appeared in mid-September, is already included in the statistics. The financial and business press recorded a slight increase in advertisements of 0.8 percent, as did the general press with 4.8 percent. The volume of advertisements in the specialty press fell by 11.6 percent, and 6.8 percent in the trade press.
