Wagner does not participate in radio marketing company
Contrary to expectations, the new owner of Radio Basilisk, Martin Wagner, will no longer hold a stake in the advertising agency Radio Vision. Basilisk's shares will be purchased by the Basler Zeitung, which is owned by Radio Basel 1.
The new owner of Basel’s local radio station Basilisk, Martin Wagner, will not participate in the joint advertising venture of Basilisk, Basel 1, and Regenbogen. Basilisk’s 50 percent stake will therefore go to the Basler Zeitung, which owns Radio Basel 1. According to SDA, Basler Zeitung Medien and Wagner confirmed on Wednesday that the Basler Zeitung is exercising a right of first refusal provided for in the shareholders’ agreement. The Basler Zeitung already holds a 33 percent stake in the marketing firm Radio Vision, while Radio Regenbogen holds 17 percent. By acquiring Basilisk’s stake, the Basler Zeitung aims to ensure the continued operation of the advertising company. Wagner had purchased Basilisk from Zurich-based Tamedia in September. At that time, it was announced that the Basel-based attorney and media entrepreneur would also acquire Tamedia’s stake in the joint advertising firm with Basel 1 and Regenbogen, which broadcasts in southern Germany. However, Wagner said he had no interest in doing so. This way, there would be no capital ties, and he would not take a seat on the board of directors. Instead, with a simple marketing agreement, he could exit the venture whenever he wished. Because of the refinancing of the Basilisk acquisition, the revenue was important to him, and without a stake in Radio Vision, the financial burden would be lighter.
