Last but not least: About the birth of a (well-known) missionary
Once again, Sean Combs—also known as Puffy, Puff Daddy, or P. Diddy—is making headlines, not with a new rap song or his label Bad Boy Entertainment, but with a new advertising deal.
Once again, Sean Combs, alias Puffy, Puff Daddy or P.Diddy, is currently making headlines not with a new rap song or his label Bad Boy Entertainment, but with a new advertising deal. As the internet service "E! Online" reports, the rapper, restaurateur (he runs the Justin's restaurant chain), clothing manufacturer (Sean John), perfumer (Unforgivable) and sex symbol (see ) has just signed a lucrative contract with a spirits manufacturer: if Combs manages to bring the still largely unknown vodka brand Ciroc to the right customers, he will reportedly receive a 100 million dollar (around 117 million Swiss francs) bonus. The jetsetter and professional party animal will not only have an influence on the marketing strategy of the premium vodka, he will also be able to decide in which stores the firewater will be available.
This is a rather surprising step, as various manufacturers of fine alcoholic beverages have recently reacted rather negatively to the consumer confessions from the hip hop scene. For example, a representative of the French champagne manufacturer Cristal vehemently distanced himself from the free advertising that rappers have been doing for his brand for years by diligently mentioning the name in their tracks. He described the rappers as virtually unworthy consumers - he spoke of "unwanted attention" - of his expensive bubbly water. As a result, rapper Jay-Z withdrew the brand from sale in his 40/40 nightclubs.
Combs now wants to really put his foot down. The job will get his "daily attention", said the "bad boy", who is convinced of the quality of the product and now only works part-time as a music producer: "I think we can convert a lot of people." Perhaps he should found an advertising sect.
This is a rather surprising step, as various manufacturers of fine alcoholic beverages have recently reacted rather negatively to the consumer confessions from the hip hop scene. For example, a representative of the French champagne manufacturer Cristal vehemently distanced himself from the free advertising that rappers have been doing for his brand for years by diligently mentioning the name in their tracks. He described the rappers as virtually unworthy consumers - he spoke of "unwanted attention" - of his expensive bubbly water. As a result, rapper Jay-Z withdrew the brand from sale in his 40/40 nightclubs.
Combs now wants to really put his foot down. The job will get his "daily attention", said the "bad boy", who is convinced of the quality of the product and now only works part-time as a music producer: "I think we can convert a lot of people." Perhaps he should found an advertising sect.
