Farner acquires BlueGlass

In January 2022, Farner had announced a growth strategy across Switzerland and Europe (Werbewoche.ch reported). With BlueGlass Interactive, the foundation stone for a digital ecosystem is now to be laid, according to a statement issued on Thursday. Other digital marketing agencies are to join in the coming months to "form a leading platform in the Swiss digital market under the Farner brand". This growing team of digital experts is expected to provide a "digital boost" to clients from all integrated communications sectors.

Digital Teams join forces

The digital marketing agency BlueGlass was founded in 2007. "It is a great pleasure to join forces with BlueGlass to boost our existing digital offering to a new level," Daniel Jörg, Farner's chief innovation officer, is quoted as saying in the release. In the future, Farner's digital ecosystem will include "Digital Strategies", "Inbound Marketing, Performance Marketing and Digital Media", "Digital Customer Experiences" and "Data & Analytics".

BlueGlass in the Farner Management and Partner Circle

Raphael Bienz newly leads Farner's integrated digital offering in Switzerland as CDO and member of the Farner Management Board. "Being part of Team Farner, driving the offering from a digital perspective while building a growing ecosystem of digital agencies - this is a new challenge that my team and I are extremely excited about," says Raphael Bienz. As the former owner of BlueGlass, Raphael Bienz remains invested in Farner.

Anna-Lena Wohlschlag, Director Digital Strategy & Projects, and Nicole Treipl, Director SEO & Content Marketing, join Farner as long-standing members of the management team and become part of Farner's senior management. Urs Hügli, former CEO and member of the Board of Directors of Homegate and Search.ch as well as Chairman of the Board of Directors of BlueGlass, among others, will remain with the management team in an advisory capacity.