Okitah receives reinforcement in growth marketing
Okitah, the marketing experimentation agency, is expanding its staff with the addition of two new members in the areas of consumer behavior and conversion copywriting.
About a year after Okitah was founded, the marketing experiment agency is expanding its areas of expertise around growth marketing. While Nina Hecht focuses on consumer behavior, Ameen Mahdi is responsible for conversion copywriting and storytelling.
Nina Hecht joins Okitah from Mobiliar Insurance, where she worked in Customer Insights. As a consumer behavior researcher, she will focus on consumer attitudes, decisions and behaviors at Okitah.
Ameen Mahdi was previously a campaigner and social media manager at Operation Libero. There, he worked with the political movement on five federal referendum campaigns and one of the largest Swiss crowdfundings.
