TWFE sends "Swiss Power Woman" on a mission for Groupe Mutuel in 2020
On behalf of Groupe Mutuel, the Zurich-based communications agency TWFE has developed a new campaign.
The agency has created the "Swiss Power Woman" as a future identification figure for Groupe Mutuel. She should embody the brand's core values and stand as an unbeatable fighter for innovative solutions with a future. Lead generation is a central component of this combined online/offline campaign. Qualified leads are generated with over 100 banner formats and a competition.
In addition to acquiring new customers and increasing brand awareness, the aim is to raise Groupe Mutuel's profile as a dynamic, innovative and financially sound insurance company and health insurer, according to a press release. From today, the "Swiss Power Woman" will appear on TV, on posters, on a Microsite, in a competition and in various banners.
www.twfe.ch" target="_blank">> To the commercial
Responsible at Groupe Mutuel: André Grandjean (Head of Marketing), Pierre-André Fellay, Estelle Joliat (Marketing). Responsible at TWFE: Marco Fumasoli (overall responsibility), Sara Nenzi (head of creation), Markéta Breuerova (AD), Eva Friedli and Nadine Ticozzelli (consulting), Simon Piniel (animation), Frame Eleven (post-production), Details Riviera SA (lead management and programming).
In addition to acquiring new customers and increasing brand awareness, the aim is to raise Groupe Mutuel's profile as a dynamic, innovative and financially sound insurance company and health insurer, according to a press release. From today, the "Swiss Power Woman" will appear on TV, on posters, on a Microsite, in a competition and in various banners.
www.twfe.ch" target="_blank">> To the commercial
Responsible at Groupe Mutuel: André Grandjean (Head of Marketing), Pierre-André Fellay, Estelle Joliat (Marketing). Responsible at TWFE: Marco Fumasoli (overall responsibility), Sara Nenzi (head of creation), Markéta Breuerova (AD), Eva Friedli and Nadine Ticozzelli (consulting), Simon Piniel (animation), Frame Eleven (post-production), Details Riviera SA (lead management and programming).
