Swisscom and Publigroupe cooperate on the Internet
Swisscom and Publigroupe plan to strengthen their partnership in the area of print and online directories and offer more online search and find services. To this end, existing platforms will be consolidated under the Local.ch umbrella.
Since 1999, Swisscom and Publigroupe have been publishing and marketing print and online directories in Switzerland as part of a joint venture. In order to be prepared for the growing international competition, the two joint venture partners Publidirect and Swisscom Directories want to continue these activities and intensify their cooperation in the area of Search & Find online services. This was announced on Wednesday. To this end, the Internet platforms Local.ch, previously operated by Publidirect, and Weisseseiten.ch and Gelbeseiten.ch, operated by Swisscom Directories, will be successively merged under the umbrella of Local.ch in the course of the coming year. This will be held by Swisscom Directories. Its shareholders Swisscom and Publigroupe will support the company with the aim of expanding its Internet and mobile services. The management of this project will be transferred to the current CEO of Local.ch, Dorian Selz. All Local.ch products will continue to be marketed by Publidirect.
