Thjnk and Edelweiss awaken longing for warmth
For the past two years, Edelweiss has been inspiring people to dream with its «Leave. Love.» campaign. As part of this campaign, over 90 creative concepts have already been featured across a wide variety of media. Now, Thjnk Zurich is stirring up wanderlust at two prominent billboard locations in downtown Zurich.
It is common knowledge that the Paradeplatz is a stressful place from morning to night. That's why Edelweiss is motivating passers-by to leave the daily hustle and bustle, the workload, and thus also the financial center behind them on a poster measuring over 176 square meters.
On Weinbergstrasse, three billboards will also become one. The surf subject is aimed at all those who want to indulge in an active escape from the daily grind. It is dramatized with the wave, which was attached in the form of a 3D installation.
The special posters break through the gray winter mood for several months and encourage people to book their next vacation.
Responsible at Edelweiss: Yves Maclean (Head of Brand Management & Marketing Communications), Monika Blaser (Brand Mgmt. & Marketing Comm.). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Raymi Mendoza (Art Direction), Anna-Fiona Geller (Text), Andrea Bison (GF Consulting), Andrea Häfliger, Marie Vuilleumier (Consulting), Gordon Nemitz (GF Strategy). External partners: NCAG (Image Processing).
