Last but not least: Psst, commercial break!
TV stations often try to jolt their viewers out of their TV-induced slumber by turning up the volume when a commercial break begins. That will no longer be the case in Slovakia.
TV broadcasters like to try and rouse their viewers from their slumber by increasing the volume when the commercial breaks begin. This is now a thing of the past in Slovakia: excessively loud advertising on radio and TV will be punished. A corresponding piece of legislation has been in force since February. However, according to Netzeitung.de, the State Control Council for Radio and Television (RVR) has only recently acquired suitable measuring equipment. The aim is to start trial measurements at selected broadcasters in November. If there are no technical problems with these trial measurements, the Council also intends to impose penalties from the end of the year. According to the law, broadcasters face fines of 100,000 to five million crowns (3,000 to 150,000 euros) if advertising and teleshopping sound louder than other programs. Slovakian creatives are probably in demand here: they now have to make advertising that stands out, and not just because of its volume.
