YOC Switzerland: Interactive brand awareness campaign for BMW

YOC Switzerland implemented and delivered an interactive brand awareness campaign for the electric BMW i7 model - combining technology and mobile creativity.

The Ad Format combines two formats, the "YOC Understitial Ad" and the "YOC Mystery Scroller" within a page. The user is first presented with the full "YOC Understitial Ad" is displayed, if he navigates further down the page, the "YOC Mystery Scroller" activated. The same change occurs when the user scrolls back to the top of the page. This recurring placement is designed to maximize the visibility of the BMW brand without compromising the user's experience.

In addition, the campaign is equipped with the Infopoint feature, which enables the user to independently activate further video content by touch impulses on the cell phone. This allows the various special features of the all-electric BMW i7 to be presented and experienced. The campaign was launched in the first weeks of November in all three national languages and selected by audience targeting according to interests and demographics.

Responsible at BMW: Fabian Schlatter (Manager BMW Advertising). Responsible at Dentsu Switzerland: Arianita Shabani (Digital Consultant), Christina Michel (Senior Client Service Manager). Responsible at YOC Switzerland: Monika Jokovic (Senior Manager Sales), Joshua Ulmann (Creative Solution Manager).