The new iPad is here
Today, Friday, the new iPad will be unveiled. Media experts expect the launch of the iPad and other tablet PCs to create a new business model and a new business channel.
On Friday morning, the iPad sales launch drew large numbers of people to the Apple Store on Zurich's Bahnhofstrasse. Given the extensive media coverage of the past week, a queue of several hundred meters would have been expected. But just 100 people were waiting outside the Apple Store an hour after the start of sales.
The iPad has so far only been available in the USA, where it is selling like hot cakes. Apple has sold over one million units there since the launch almost two months ago. Due to the high demand, worldwide sales could not begin as planned at the end of April.
Media experts expect the launch of the iPad and other tablet PCs to primarily create a new business model and a new business channel. However, the latest study by Transaction Consulting from Zurich shows that new hardware does not yet provide the publishing industry with a new business model. Transaction Consulting surveyed 131 media experts with the help of Facit Digital, W&V and Werbewoche and also conducted 30 expert interviews with publishers.
Currently, publishers' revenues from digital channels average just 5 to 12 percent. According to the study participants, content categories such as specialist information, special interest and elaborate background stories are best suited for paid content business models. In particular, new content concepts and multimedia-linked content as well as location-based services are decisive for the success of paid content offerings.
Of those surveyed, two thirds want to use existing digital platforms such as iTunes to distribute their content, half plan to work with a partner from the industry and 38% want to set up their own infrastructure. For two thirds of respondents, platforms without access to customer data are not acceptable.
The iPad has so far only been available in the USA, where it is selling like hot cakes. Apple has sold over one million units there since the launch almost two months ago. Due to the high demand, worldwide sales could not begin as planned at the end of April.
Media experts expect the launch of the iPad and other tablet PCs to primarily create a new business model and a new business channel. However, the latest study by Transaction Consulting from Zurich shows that new hardware does not yet provide the publishing industry with a new business model. Transaction Consulting surveyed 131 media experts with the help of Facit Digital, W&V and Werbewoche and also conducted 30 expert interviews with publishers.
Currently, publishers' revenues from digital channels average just 5 to 12 percent. According to the study participants, content categories such as specialist information, special interest and elaborate background stories are best suited for paid content business models. In particular, new content concepts and multimedia-linked content as well as location-based services are decisive for the success of paid content offerings.
Of those surveyed, two thirds want to use existing digital platforms such as iTunes to distribute their content, half plan to work with a partner from the industry and 38% want to set up their own infrastructure. For two thirds of respondents, platforms without access to customer data are not acceptable.
