First AI spot presented by Walker

 Premiere on Tuesday in the Sihlcity cinema arena: the Walker advertising agency and sponsors Sonntagsblick, Cinecom and Rufener Events joined forces with Amnesty International Switzerland to present Walker's first AI commercial. The commercial was shown in front of a packed audience before the preview of the hard-hitting torture film "Rendition" starring Meryl Streep. The political celebrities in attendance were just as moved by the new commercial and the movie as the many creatives present. "It's not happening here. But now" is the claim for the previous poster campaign. Pius Walker has now developed this idea further. In the spot, child soldiers, torture and the trafficking of women are presented as a contrast between image and sound in our cheerful everyday television lives. In the weather forecasts, in a quiz show or in an aerobics class, the commercial has the well-known stars of these programs appear in exactly the same decor as normal. Only this time they are not talking about the weather or cooking - they are campaigning for human rights. "The TV stars were very involved," says Walker. The film was shot in the original set without any additional effort. For Switzerland, the English TV stars' political statements are dubbed into German and French.
Andreas Panzeri