SFLB: HIV-positive girl hides behind posters

A new campaign by Spillmann/Felser/Leo Burnett for Aids-Hilfe Schweiz addresses the problem of discrimination against HIV-positive people. Not only do they have to struggle with health problems, they also suffer from prejudice and exclusion. For fear of social exclusion, they do not tell anyone about their HIV infection; they withdraw and hide from their fellow human beings. The SFLB campaign addresses this problem and shows an HIV-positive girl trying to hide from our gaze behind the billboard. For this purpose, cardboard boxes with the silhouette of the girl were placed at 60 selected poster sites throughout Switzerland. The same mechanism was used for the mailing - here the girl hides behind the window of the envelope. The campaign was launched throughout Switzerland and was actively supported by APG.
Responsible at Aids-Hilfe Schweiz:
Silvia Schorta (Head of Communications & Fundraising), Angela Hartmann (Direct Mail Fundraising), Bettina Maeschli (Fundraising). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (Creative Director), Simon Staub (Art Director), Moritz Stillhard (Graphics), Cyrill Wirz (Text), Rolf Zimmermann, Charlotte Gut, Karin Altoe (Consulting), Bettina Sorg (Art Buying), Lioba Schneider (Photography), Schellenberg Druck Kommunikation (Image Processing).