Home Zurich: mobile advertising for mobile banking
If banking is mobile, then advertising materials must be mobile too, according to Heimat Zürich—which has launched a dynamic campaign for the Zak banking app, in the truest sense of the word.
With the mobile neobanking app Zak, you handle your finances anytime and anywhere. The numerous features and constant further development are intended to make it particularly easy to use. At the same time, with so much competition in the market, brand awareness, its general perception, and its emotional differentiation also play an important role in banking apps.
Posters move
To meet this challenge, Heimat Zürich has once again developed a campaign. The basis of the idea: reduction, simplicity and intuitiveness are in the spirit of the times. And confident humor always does well online. Zak meets these demands with a series of films in which Zak mobilizes not people but, for once, its own advertising. Thus, Zak posters move through aesthetic and sometimes rather absurd environments. The films were realized with director Lasse Linder and the production Dynamic Frame.
Responsible at Bank Cler: Debora Gassmann, Gregor Eicher. Creative agency: Home Zurich. Film production: Dynamic Frame. Directed by Lasse Linder. Media agency: phd.
