Eventbooster: advertise events without wastage

With its specially designed classified ad tool "Eventbooster", the cross-media publisher Cinergy wants to make media distribution and promotion easier for event organizers and cultural professionals in the future. Cinergy has been operating the largest event database in Switzerland for years. The Zurich-based company is now adding a web tool for classified ads to its range of services: The Eventbooster is designed to make advertising for cultural event organizers not only easier, but also cheaper and more efficient. Until now, two things were missing, explains Jenny Chi, Head of the Events Editorial Department, to Werbewoche: "On the one hand, we could never give "smaller" organizers a definitive guarantee that we would be able to capture their events, simply because there really are a lot of them. On the other hand, professional organizers could only book their promotions in a cumbersome way via traditional forms of advertising, often with considerable wastage." The Eventbooster is intended to remedy both deficiencies. If an event organizer cannot find their event among those already entered by the Cinergy events editorial team, they can enter it themselves. Existing entries can also be supplemented with detailed information. Last-minute changes can also be made centrally in one place for a whole range of media. Every organizer can now book publication guarantees, highlighting and promotions in Eventbooster and pay for them online with Postcard or credit card. "These new forms of promotion differ significantly from conventional advertising options," says Martin Glauser, Head of Publishing at Cinergy. "They are also significantly cheaper. A publication guarantee costs about as much as a beer. Most of the other rates are also in the 2-digit range". This is possible because the Eventbooster has a high degree of automation and because the highlights do not have to compete with the prices of standard forms of advertising.
The classified ad tool was developed by a Cinergy working group over the past two years. The Eventbooster will be launched on Friday, November 9, 2007, and during a three-month pilot phase the web application will be further optimized based on experience and feedback.
Rona Grünenfelder