Jan-Hendrik Völker-Albert takes over as Head of Marketing and Brand Management at ZKB
Effective January 1, 2023, Jan-Hendrik Völker-Albert will assume leadership of the Marketing and Brand Management division at Zürcher Kantonalbank, where he will be responsible for all relevant marketing disciplines, sponsorship and corporate citizenship, and brand management for the ZKB, Frankly, and Swisscanto brands.
45-year-old Jan-Hendrik Völker-Albert has many years of marketing and management experience in a wide range of industries. In his last position, he was responsible for marketing, communications and corporate responsibility for PwC Switzerland and managed marketing and communications activities for PwC Europe. In addition, Völker-Albert established marketing consulting services for PwC and advised clients on strategic market development issues.
From 2010 to 2016, Völker-Albert worked for SBB as Head of Strategy, Marketing & Sustainability. He started his professional career in 2004 at Batten & Company - where he managed various projects for national and international industrial companies in Germany and Switzerland as a management consultant. In his new role, he will report directly to ZKB CEO Urs Baumann.
"Jan-Hendrik Völker-Albert brings more than 15 years of experience in marketing, analytics, strategy and consulting," says Baumann. +In particular, his knowledge and passion for data-driven marketing will help us to further accelerate the digital transformation of marketing and thus address our customers even more individually."
