The new Lgk yodels for Steak Fromage from Gerber
For the nationwide launch of Emmi's new ready-made product Gerber Steak Fromage, Neue Lgk created three television commercials and an advertisement in Bern and Zurich. In the commercials, the cheese is yodeled for all it's worth.
Neue Lgk has created three television commercials and an advertisement in Bern and Zurich for the nationwide launch of Emmi's new ready-made product Gerber Steak Fromage. The Gerber brand, which belongs to Emmi and is best known as the inventor of the ready-made fondue, is trying to position itself in the growing market for baked cheese with this new product. The commercials were produced in collaboration with Solid & Hallerfilm and director Rainer Binz. In analogy to the new product - a new preparation method for the traditional Swiss cheeses Gruyère and Raclette - the agency is serving tradition in a different way, according to a press release. In each commercial, folkloristic groups sing a well-known Swiss folk song - but not quite as we know it. To the tunes of "Det ännet am Bärgli", "Mir Senne" and "Là-haut sur la Montagne", they sing lyrics about a new product that is waiting to be discovered - Gerber Steak Fromage. The commercials will be broadcast in German and French-speaking Switzerland from the end of October. They will be accompanied by an advertisement in the Coop newspaper.
Responsible at Emmi Fondue:
Jean-Luc Rouiller (Marketing and Sales) and Beatrice Hauswirth (Brand and Product Management), responsible at Neue Lgk:
André Benker (CD), Reto Schild (AD), Andreas Szentkuti (text), Nicole Trasatti and Gabriela Kammermann (consulting). Film production: Solid & Hallerfilm. Rainer Binz (director), Stéphane Kuthy (camera) and Rudi Haller (production).
