Web2com integrates Net-Metrix data into its media planning tool
Web2com plans to integrate the online data from the Net-Metrix Profile study into its existing print media planning tool, «Vergo.» According to the company, this is a first in Europe.
Web2com will integrate the online data from the Net-Metrix Profile study into its existing print media planning tool "Vergo". The website data from the new Internet research can thus be planned together with other media for the first time, according to a statement. The integrated planning process enables a detailed evaluation for all price models (CPM and fixed price), placements (ROS, homepage and classifieds) and advertising media in a clear manner. In addition to gross and net reach, the performance values affinity, GRP and page views per user (OTS) are also shown.
