Publicis advertises Blue Cross against drinking and driving
As part of a prevention campaign, Publicis created and produced a poster and a postcard for Zurich’s Blue Cross to raise awareness about the dangers of drinking and driving. The poster focuses on deterrence, while the postcard highlights the Blue Cross as a solution to alcohol-related problems.
As part of a prevention campaign, Publicis created and realized a poster and a postcard for the Zurich Blue Cross against drinking and driving. The poster aims to link the result of a car accident directly to its cause: the subject shows an accident vehicle that has been compressed into a wreck in the form of a high-proof bottle (Absolut Vodka). The warning line: "Absolutely deadly". The subject for the direct mail shows a glass of water in which a blue cross dissolves like an Alka-Seltzer tablet. According to the press release, the motivation for the Blue Cross prevention campaign is the still high rate of traffic accidents caused by alcohol; one in five accidents involves alcohol.
Responsible at Blue Cross (Canton of Zurich): Stephan Kunz (Managing Director), Frank Plopa and Henrik Viertel (Communications and Fundraising). Responsible at Publicis:
Markus Gut (CCO), Daniel Kobi (AD), Sandro Tissi (graphics), Albert Matzinger (text), Roy Spring (text), Christina Hengstmann (art buying), Margrit Weber (consulting), Cilgia Lang (consulting), Felix Schregenberger (retouching) and Marc Latzel (photography).
