Corinne Genoud takes over as Market Manager West at Switzerland Tourism
Corinne Genoud, formerly in charge of the key priority markets of the Netherlands and the UK/Ireland, is taking over as Head of Western Markets at Switzerland Tourism. With this appointment, the experienced tourism professional from Anniviers joins the Switzerland Tourism Executive Board.
After the Departure of Gilles Dind from Vaud, previously Head of Markets West, it became necessary to fill this important position at ST. At the end of an elaborate recruitment and selection process, Corinne Genoud, who has been an integral part of ST's global management team for decades, prevailed. Both professionally and personally, she ideally meets the requirements of the Market Management West.
As a Romande and a Valais native, Genoud has the required networks in French-speaking Switzerland, and as a long-standing and experienced market manager, she is firmly anchored in the international work of Swiss tourism advertising in its branches around the world.
Genoud started in 1993 at the then Swiss Traffic Center SVZ in the information and later the communications department. She then worked for ST's global markets from 1999. Prior to her responsibility for the Nordic countries from 2019, she headed the local markets of the United Kingdom and Ireland, as well as the Netherlands, which are so central to Swiss tourism.
Markets West - from the Americas to Western Europe
Corinne Genoud will assume overall responsibility for the markets of North America, Brazil, the United Kingdom and Ireland, Benelux, Spain and Portugal, France, Italy, as well as the home market of Switzerland from January 1, 2023. This market portfolio reached 27 million hotel room nights in 2019, with year-on-year growth of almost three percent. This corresponds to an overall market share of 67 percent.
Genoud is together with Simon Bosshart, Head of Markets East since January and also a member of the GL, is responsible for the planning and target achievement of all ST markets and branches.
