Y&R Group can retain GE Money Bank account
In a multi-stage evaluation process, the Young & Rubicam Group prevailed over other agencies and retained the GE Money Bank account, which had previously been won by AY&R.
In a multi-stage evaluation process, the Young & Rubicam Group was able to prevail over other agencies and retain the GE Money Bank account previously won by AY&R. The bank will therefore not only remain with AY&R as an account, but will also be able to access the group's integrated online and dialog expertise in future, according to a press release issued on Tuesday. The presence of Advico Young & Rubicam, Futurecom interactive and Wunderman as a group also proved to be an advantage in the pitch, as the bank prefers a broad range of services from a single source.
