Only three out of five Q-Awards presented
Three problem solutions from the field of trade and specialty magazines have been honored in the fourth round of the Q-Awards on the occasion of the "Day of the Trade and Specialty Press". However, the jury unanimously decided not to present two of the five awards, as announced by the Swiss Press Association.
Three problem solutions from the field of trade and specialty magazines have been honored in the fourth round of the Q-Awards on the occasion of the "Day of the Trade and Specialty Press". However, the jury unanimously decided not to present two of the five awards, as announced by the Swiss Press Association. The Q-Award for quality went to the magazine SMM Schweizer Maschinenmarkt. The jury noted that the traditional title has been thoroughly renovated and is produced by an editorial team that is highly competent in both technical and journalistic terms. The award for design went to Swiss Engineering STZ Schweizerische Technische Zeitschrift. According to the jury, the title provides clarity of design, a clear overview and a binding commitment in terms of content and form. The third prize awarded, the Q-Award for market presence, honors the magazine Competence H+ Hospital Forum. According to the jury, the relaunch of the specialist magazine for Swiss hospitals was undertaken with an impressive systematic approach and an unusual but targeted market research effort.
Appeal to the industry Despite these honors, the jury is not entirely satisfied: The decision not to present the "Top Award" and the "Award for Innovation" should be seen as an urgent appeal to the industry to step up its qualitative efforts. This is what jury member and publicist Karl Lüönd writes in a press release. The depth and quality of the ten dossiers submitted varied greatly. In future, the jury will not only draw on the applications submitted, but will also encourage and stimulate applications on its own initiative.
According to Lüönd, awards of this kind should act as examples and as an incentive. The background to this award is the permanent quality offensive in favor of the print media that the Swiss Press Association has been conducting for years. In a country with a sometimes tiny market size and correspondingly tight budgets, high demands are placed on diligence both on the editorial and publishing side.
The jury for the Q-Awards 2007 consisted of Pepi Burch, publishing consultant (Zurich), Dr. René Grossenbacher, Managing Director of Publicom AG (Kilchberg), Josefa Haas, Head of the Media Institute (Zurich), Karl Lüönd, publicist (Räterschen), Urs Schneider, owner of Mediaschneider (Zurich) and Jürg Siegrist, Managing Director of SWA (Zurich).
Appeal to the industry Despite these honors, the jury is not entirely satisfied: The decision not to present the "Top Award" and the "Award for Innovation" should be seen as an urgent appeal to the industry to step up its qualitative efforts. This is what jury member and publicist Karl Lüönd writes in a press release. The depth and quality of the ten dossiers submitted varied greatly. In future, the jury will not only draw on the applications submitted, but will also encourage and stimulate applications on its own initiative.
According to Lüönd, awards of this kind should act as examples and as an incentive. The background to this award is the permanent quality offensive in favor of the print media that the Swiss Press Association has been conducting for years. In a country with a sometimes tiny market size and correspondingly tight budgets, high demands are placed on diligence both on the editorial and publishing side.
The jury for the Q-Awards 2007 consisted of Pepi Burch, publishing consultant (Zurich), Dr. René Grossenbacher, Managing Director of Publicom AG (Kilchberg), Josefa Haas, Head of the Media Institute (Zurich), Karl Lüönd, publicist (Räterschen), Urs Schneider, owner of Mediaschneider (Zurich) and Jürg Siegrist, Managing Director of SWA (Zurich).
