The Wemf is being upgraded

Editions The Publishers Association is making the certification process a little more transparent and at the same time enhancing the status of Wemf: publishers who have their print editions certified in accordance with the Wemf edition regulations will in future be able to label them as "Wemf/SW-certified" (where SW stands for Swiss Advertising Federation) - regardless of whether they have been checked by external trustee companies or by Wemf itself. In addition, all certified editions will in future be published in the Wemf Bulletin and entered in the VSW database. This has been decided by the Swiss Press Association. Previously, there was unequal treatment. According to the 2004 regulations, the daily, weekly and Sunday press as well as the general, financial and business press had to have their editions checked by external companies at greater expense, but their titles were also entered in the Wemf bulletin and in the VSW database. Although the specialty and trade press and other titles were able to have their circulation audited by Wemf, they only appeared on an internal list for the attention of Swiss Post (so-called "Confirmation Post").this unequal treatment has come to an end since 2008. The Swiss Press Association has amended the regulations accordingly. However, the different authentication procedures by external companies or by Wemf remain in place. However, specialty and trade press may now also choose the more expensive option. And one more point has been changed: The free circulation of a title is now shown according to the categories of household distribution, hand distribution, self-service and targeted distribution (the latter instead of the previous addressed distribution). This is particularly beneficial to the trade and specialty press.    
Markus Knöpfli