Gfm Marketing Award 2022 goes to Victorinox

This year's winner Victorinox convinced the Gfm jury with its outstanding branding and products - but also with its long-term focus on the well-being of its employees. Even during the Corona crisis, when sales plummeted by more than 30 percent, the Elsener family refrained from layoffs and instead used the time for process improvements and innovations.

With the "Annual Award of the Foundation for Marketing in Corporate Management", Gfm annually honors a company that distinguishes itself through outstanding marketing achievements. For the Gfm marketing prize, successful entrepreneurial results are evaluated, which can be attributed to a high degree to innovative marketing strategies and effective measures.

"The Victorinox company expanded internationally more than 70 years ago and has thus carried a piece of 'Swissness' out into the world for many decades, with the pocket knife, with watches, luggage, knives and fragrances," said Stefan Michel, president of the Foundation Board, about the winner of the 2022 Marketing Award.

Véronique Stephan new on the Gfm Board of Directors

The members of Gfm were welcomed by President Dominique von Matt at Kaufleuten in Zurich. After the annual report on the past business year, the last item on the agenda was a vote by those present on the members of the board. Véronique Stephan, Head of Market Passenger Traffic and Member of the Executive Board at Swiss Federal Railways SBB, was newly elected to the Board.

The following members of the Board of Directors were re-elected for a term of three years:

• Reto Dahinden, CEO Swica Health Organization
• Rolf Fallegger, Member of the Group Management Lindt & Sprüngli
• Sunnie J. Groeneveld, CEO Inspire 925
• Martin Schneider, CEO Swiss Txt
• Quido Stillhard, Head of Digital Products Schindler Management
• Dominique von Matt, President of Gfm