The spice is in the text

 
 
Cheese Neue LGK in Berne and Zurich launches the new convenience product Gerber Steak Fromage with three films for Emmi.  
It is frowned upon by gourmets and at the same time highly prized by locals: the legendary Gerber fondue. Today it is marketed by Emmi, Switzerland's leading supplier of dairy products. One of the strongest brands under the umbrella of Emmi Fondue AG is the historic Gerber brand. The inventors of the ready-made fondue now want to launch a second hit with Gerber Steak Fromage. With this quickly prepared product made from the most popular Swiss cheeses Gruyère and Raclette, Gerber also wants to position itself in the growing market for baked cheese, with Neue LGK Bern/Zurich responsible for the nationwide launch. Three TV commercials were produced together with Solid & Hallerfilm and director Rainer Binz to ensure rapid publicity. In line with the product - a new preparation method for traditional Swiss cheeses - the agency serves up tradition in a different way. In each commercial, a folkloristic group sings a Swiss folk song that everyone knows - but not with these words. To the tunes of "Det ännet am Bärgli", "Mir Senne" and "Là-haut sur la montagne", they sing lyrics about Gerber Steak Fromage. The commercials are accompanied by an advertisement in the Coop newspaper.    
Andreas Panzeri