Meier warms, and Meier is cool

 
Raumtechnik Sulzer, Sutter has designed a new brand identity for the greatly expanded Walter Meier. 
As part of a comprehensive restructuring and rebranding process, the new corporate brand Walter Meier has emerged as the leading Swiss provider for all areas of indoor climate. Previously well-known names such as Oertli Service, Vescal or AxAir Kobra now appear under the name Walter Meier.Sulzer, Sutter dramatizes the new force in the market with the expertise and the already well-established service in all areas of indoor climate. Walter Meier service technicians and their vehicles are sent to the desert, the Arctic and the steppe to combat indoor climates that are too hot, too cold or too dry. The advertisers around strategist Sven Oeschger and CD Michael Kathe want to say that anyone who can do it there will also be able to do it in Switzerland. After all, even in our latitudes it is becoming more and more common to have to deal with alternating hot summer and dry winter climates.
The broad-based campaign was launched in November in the Sunday press and will be followed by advertisements in the specialist and trade press. Customers and business partners will also be informed via a mailing.
Sulzer, Sutter has been working for Walter Meier for two years and is responsible for all advertising in Switzerland for this client.
Walter Meier is a global service and industrial group specializing in air conditioning and manufacturing. In 2006, the company generated sales of 800 million Swiss francs with around 1800 employees. Walter Meier was founded in Zurich in 1937 as a trading company for machine tools and was expanded by Reto E. Meier in 1972 to become a group with locations in 8 countries and representatives in 75 countries. Walter Meier shares are listed on the SWX Swiss Exchange.   
Andreas Panzeri