Ruf Lanz promotes safety in the workplace

The Zurich advertising agency Ruf Lanz has launched a new advertisement for Suva Pro, which campaigns for safety in the workplace. It shows a desperate worker bee in a carnivorous plant. This motif is intended to show that even professionals are not immune to accidents, according to a statement from the agency. This is because people often underestimate the dangers in the workplace or overestimate their own abilities. The motif allows Suva Pro to address all occupational groups without raising a warning finger to a specific group. It can currently be seen in consumer magazines and newspapers, and is the responsibility of Ruf Lanz:
Danielle Lanz, Markus Ruf (Creative Direction); Markus Ruf (Text); Marcel Schläfle (Art Direction); Michèle Leibacher (Consulting). Photography and model making: Staudinger und Franke, Vienna Responsible at Suva Pro:
Urs Schaad, Robert Odermatt.