SFLB: The way up is to the left
The message of the latest SFLB campaign for HWZ, Switzerland’s largest university for business studies designed for working professionals, is immediately clear: HWZ is the fastest way to the top.
The current posters, which show passers-by in Zurich the way up, show just how quickly. This leads first of all to the HWZ classrooms. The poster sites were selected individually and provided with the respective directions to the HWZ building. The posters are accompanied by advertisements that promote the HWZ with new headlines.
Responsible at HWZ: Prof. Dr. Jacques F. Bischoff (Rector), Marc Stutz (Communication). Responsible at Spillmann/Felser/Leo Burnett: Friederike Coninx (art), Christian Schäfer (text), Peter Brönnimann (CD), Dominik Mätzener, Eveline Mathis (consulting).
Responsible at HWZ: Prof. Dr. Jacques F. Bischoff (Rector), Marc Stutz (Communication). Responsible at Spillmann/Felser/Leo Burnett: Friederike Coninx (art), Christian Schäfer (text), Peter Brönnimann (CD), Dominik Mätzener, Eveline Mathis (consulting).
