Mona and Mateo: new social media campaign for Edvin wines
Wine advertising that appeals not only to wine experts: that's what Mona and Mateo's new campaign for Edvin wines is all about.
Oechsle degree, terroir, late harvest and notes of white pepper: when wine is talked about, it is often in a language that only those who have studied the fermented grape juice understand. Edvin Wines changes this and puts the good bottle of wine back into the hands of those who simply want to enjoy it. Because a wine must above all do one thing: fit and taste to the moment. This truth can be found at Edvin Wines in the online store, in the wine blogs, in the new book by Edvin founder Madelyne Meyer - and in the campaign.
Wine advertising that a broad target group can identify with
The eye-catching, programmatic social media campaign combines expert wine knowledge with real-life situations. The result is wine advertising that a broad target group can identify with. The campaign has been running on social media since the end of September.
Responsible at Edvin Wines: Madelyne Meyer, Karin Zimmerli, Michaela Fässler. Responsible with Mona and Mateo:
Sheena Czorniczek, Hannah Mey, Nadine Zürcher, Joëlle Frutiger, Otis Horiuchi, Mona Fluri, Mateo Sacchetti.
